| Dear << Test First Name >><< Test Last Name >>
Just before the holidays, we at MCM took a moment to put everything in order for 2026. Quite literally and figuratively.
Figuratively, because as CEO I even had to find my way through a small game to get the full picture again — one of those moments where you later wonder: “Why were photos taken of this?” 😊
But most importantly, it reflects our mindset: everything aligned, focused, and ready for the year ahead.
We are going for it in 2026.
We wish all our clients a fantastic and successful 2026. A year in which MCM will grow further, innovate more, and be even more visible.
What to expect from MCM in 2026:
- Expansion of our panels.
Both our taste testing panel and our probabilistic panel will be further expanded.
- Multiple studies already running.
We’ve started the year strong with several tests currently in progress.
- New test location in Almere.
In February, our new testing facility at our head office in Almere is expected to be completed.
This will allow us to host:
- Professionally guided Central Location Tests (CLT)
- And facilitate various other research methodologies, all under one roof
In 2026, MCM will facilitate even more research than last year, this means collecting data at several locations:
- At Schiphol
- On trains and NS stations
- At events
- In-home research
- And many other real-life environments
Let’s think beyond the obvious.
We don’t just want to ask questions — we want to listen.
We invite you to share what’s happening in your market and organization. Of course, we’ll ask the right questions, but we also enjoy thinking beyond what we’ve already done together.
As you may not always realize, MCM has much more to offer than you might expect.
Whether you want to:
- Outsource a full research trajectory
- Or involve us in just a small part of your project
Everything is open for discussion.
We are happy to think along with you and co-create the best approach for 2026.
We look forward to working together and making 2026 a year of insight, impact, and growth.
→ Let’s talk about how face-to-face—or a smart mix—can strengthen your next project. 📧 Mail us: sales@mcm-research.com |
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