Uncovering business opportunities through marketing research.
Market conditions continually evolve—brand perceptions change, new competitors arise, economic conditions shift, regional sensitivities develop and technological breakthroughs occur. Any of these changes could present a new (or damage an existing) market opportunity. Qualitative and quantitative marketing research can inform strategic business decisions and allow companies to better focus their product or service offering and inform their sales and marketing strategies.
Whether developing or executing integrated marketing plans, be that brand image development, brand integration or acquisition, new market penetration, a new product or brand launch, etc., we begin each research project by listening carefully, establishing clear objectives, and creating a methodology designed against established needs.
Our clients’ involvement continues with input into questionnaires, audience profiles and analytics. Finally, while we will offer our thoughts on the findings through a report and presentation that lays out our recommendations, insights, and perceived implications, projects are never finished until our clients have weighed in on what the research has revealed and how they, in turn, will respond.
In market research circles, MCM Research has earned a reputation for not only finding answers to the questions our clients are asking, but going beyond the assignment to uncover unique insights and opportunities that help our clients make business decisions that will deliver the strongest and most powerful outcomes. Our flexible and customized approach involves identifying the right combination of primary and secondary, qualitative and quantitative research programs to provide valuable insight into our clients’ distinctive marketplaces.
Led by our Director of Research, much of our market research is conducted under the auspices of MCM Research, allowing us to conduct research while maintaining client anonymity. From focus groups, dyads and panels to individual interviews, awareness/preference studies, channel and perceptual mapping, we develop customized research solutions to uncover true customer insights that present greater opportunities to strengthen your brand at every point of contact.
Proposed data collection services are determined based on research goals. We write questions that are presented to respondents in a clear, unambiguous, concise and relevant manner so that the answers will easily translate into useful information.
We deploy a professional and experienced field service staff that has considerable experience in the market place.
Our scalable and flexible research model and organizational structure allows for us to identify and work side by side with partner resources for further data analysis. We work with outside partners in specific cities or countries, or contract with our clients’ established relationships to provide a variety of data analysis techniques appropriate to the needs of the assignment. Our partners provide highly structured coding and data verification procedures to ensure high-quality data, which can be easily translated and interpreted to assist in strategy and planning.