Make it Count & Meaningful

As of this new year, we are operating as Mobiel Centre Market Research B.V. under the trade name MCM Research. This is part of our international ambitions. In France and Belgium we already carry the name MCM Research.

The pay-off “Make it Count and Meaningful” emphasizes that the surveys we conduct are important and have impact.

MCM Research goes for a personal approach in market research. This approach is often crucial to gaining valuable insights and building strong relationships with customers and participants. By paying personal attention to the needs and experiences of clients, associates, interviewers, colleagues, as well as research participants, the quality of research is enhanced and positive relationships are built.

MCM Research collects face-to-face data for large (international) studies in the social and scientific domain. Thus, large numbers are often involved, which emphasizes the importance of accurate counting.

The impact relates not only to what it means for our clients, but also to our office staff and our interviewers in the field. Many of our interviewers are retirees who can do something fun with this, as well as people with a distance to the labor market who can rebuild something through this. And let’s not forget the hundreds of thousands of people we interview every year whose voices we make heard.

Now that we have the same international name in all the countries where we operate, we can no longer hide our international ambitions. For example, we are conducting more and more multi-country projects simultaneously in the Netherlands, Belgium and France. Here, respondents are interviewed by our interviewers in their home situation, but also at the time of experience in public transport, in stores or at airports, for example.

Are you having trouble with the response to your online questionnaires? Would you like to be 100% sure that you are interviewing real customers at your store? Then contact MCM Research quickly.