Who we are

Who we are

We are, as our name suggests, a market research company. But what exactly is market research?

Market research includes finding out what people think about products or services but also what people think about something. Where do people agree or disagree, with the aim of product improvement, policy adjustment, quality monitoring or insight into public opinion.

There are many ways to conduct market research. On the market research page you can see what we do.

We were founded in 1984 and since the early years MCM Research has always tried to develop itself technologically. That makes, for example, that we were the first agency to use the iPad to interview people on the street face-to-face. A more recent example of our innovations is CAVI. Here, instead of face-to-face at respondents’ homes, for example, we conduct remote interviews with respondents by using video calling. In 2020, we were the first agency in the Netherlands to conduct 1,000 CAVI interviews in four weeks. For this, more than a hundred interviewers were trained and deployed across the country. Proof that we continue to innovate in the world of face-to-face fieldwork and data collection. Ultimately with only one goal: to provide our clients with the best data and insights. To achieve this, we want to bring the personal approach and commitment back into market research.”

MCM Research de face to face datacollectie specialist

MCM has its own test locations in the Netherlands. These test locations have all the facilities to make your research a success.
Whether it is a self-completion for a population survey or a taste test in which products have to be prepared and tasted.

We also have our own location at Amsterdam Airport Schiphol where we conduct all face-to-face market research for the airport. From our office in Leuven, a local team and additional interviewing corps carry out the face-to-face data collection in Belgium.

In addition to face-to-face fieldwork, MCM Research also offers support services allowing us to organise the entire data collection in-house. This ranges from questionnaire programming, coding and data entry to data processing. MCM Research also has its own CATI infrastructure for telephone research, quality control and hybrid research methods. We have been able to achieve this market position thanks to hard work but equally by keeping a clear vision of who we are and what we stand for.

MCM Research stands for high-quality fieldwork

Face-to-face research is a classic research method that we complete with great skill, in a modern and innovative way. We are a warm company that believes in the added value of a personal local approach. We invest in the training and support of both our people and our interviewers to enable high-quality fieldwork. MCM is ISO 20252:2019 certified. We are a member of ESOMAR, MOA and a Fair Data company.

MCM Research stands for independence and partnerships

We are an independent agency that aims to provide solutions for all parties looking for face-to-face data collection. In doing so, we opt for sustainable and transparent cooperation with our partners. For instance, we are Kantar’s regular partner but equally carry out assignments for GfK, Ipsos, Marketresponse, Motivaction, DataSynergy, Haystack and numerous other research agencies. But we also carry out data collection directly for end customers. For instance, we have been the regular fieldwork partner of Schiphol Airport for many years.

MCM Research stands for simplicity

Our focus is clear. We are experts in organising personal data collection. We are easy to work with and deliver what we promise. Our offer is transparent and correctly priced.