As of Aug. 22, Hendrik te Grotenhuis is officially the new CEO of Mobiel Centre Market Research B.V..
Mobiel Centre is, as we like to say, “the last man standing” when it comes to high-quality data collection.
Every year nearly 1,000,000 questionnaires are collected from people’s homes, at Schiphol Airport, in stores at events or by phone. A personal approach is key for us.
Since 2021, Mobiel Centre also has a successful Belgian branch MCM Research.
“We now work for almost all major market research agencies and these partnerships go as far as integrating the entire fieldwork apparatus with us.” said Harm Weber. “I would like Mobile Centre to develop into a European player when it comes to face-to-face fieldwork and telephone data collection. I believe in a hybrid model, so we will soon be able to combine different data collection methods. This is essential to meet customer demand. I have asked Hendrik to manage this process.”
Hendrik te Grotenhuis has been a shareholder of Mobile Centre Market Research B.V. for a number of years. Hendrik recently sold his company CG Research to Norstat B.V. and is thus well known in the world of market research. In addition, Hendrik recently served on the board of the trading app “BOTS” for several years.
“I am confident that we will take another step forward with our Dutch and Belgian team.” said Hendrik. “Harm will certainly not leave, he will continue to play an important role for MCM as sales director.”