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Regularly we sit at home with the family on the couch watching Netflix. One likes to watch Next Top Model and the other likes to watch The Royals or Horse Talk. I myself like to watch the Netherlands-Belgium soccer match. So everyone in our family has a preference for their own programs and series. A nice and simple proof that tastes can differ a lot.
There’s no accounting for taste, they say…. But fortunately taste can be tested!
Every week we test new products and recipes for taste at different locations. This sensory research has always been a big part of Mobiel Centre’s DNA.
This is also reflected in our organization and approach. We have several test locations equipped with large kitchens, storage sheds for all kinds of products and Mobiel Centre cars to transport the products from storage to location. This involves a lot of work. Just think about the planning and transportation of all kinds of products and research materials across the country. Something we love to tackle.
Every week we see how consumer tastes change and that our customers sometimes come home cold. Then they have to adjust the recipe, for example, because otherwise the product would not be to their taste. It is better to avoid this. Before you know it, the product is in 100 stores and repeat purchases are impossible.
Do you also notice that tastes differ? Do you not have the time or the resources to conduct a good taste test?
Then contact us and you will be amazed how quickly we can perform a taste test for you.
Writen by: Hendrik te Grotenhuis
